Formulate Insight: Analysis & Patterns

Objective

[Describe what you’re trying to derive from your ground truth data - themes, root causes, patterns]

Analysis Process

Step 1: Review Ground Truth Findings

[Summarize the key data points from your interviews and observations]

Key data reviewed:

• [Data point 1]
• [Data point 2]
• [Data point 3]
• [Data point 4]
• [Data point 5]

Step 2: Identify Patterns

Pattern 1: [Pattern Name]

• Observations: [What you noticed]
• Frequency: [How often this appeared]

Pattern 2: [Pattern Name]

• Observations: [What you noticed]
• Frequency: [How often this appeared]

Pattern 3: [Pattern Name]

• Observations: [What you noticed]
• Frequency: [How often this appeared]

Pattern 4: [Pattern Name]

• Observations: [What you noticed]
• Frequency: [How often this appeared]

Pattern 5: [Pattern Name]

• Observations: [What you noticed]
• Frequency: [How often this appeared]

Common Themes

Theme 1: [Theme Name]

• Description: [What this theme represents]
• Evidence: [References to interview quotes or observations]
• Impact: [Why this matters]

Theme 2: [Theme Name]

• Description: [What this theme represents]
• Evidence: [References to interview quotes or observations]
• Impact: [Why this matters]

Theme 3: [Theme Name]

• Description: [What this theme represents]
• Evidence: [References to interview quotes or observations]
• Impact: [Why this matters]

Theme 4: [Theme Name]

• Description: [What this theme represents]
• Evidence: [References to interview quotes or observations]
• Impact: [Why this matters]

Root Causes

Primary Root Cause

[What is the fundamental cause of the problems you identified?]

[Detailed explanation of the root cause]

Secondary Root Causes

1. [Root cause 2]
2. [Root cause 3]
3. [Root cause 4]
4. [Root cause 5]

Superior Interests (Deeper Needs)

Beyond the surface problems, what are the underlying human needs?

1. [Need 1]: [Description]
2. [Need 2]: [Description]
3. [Need 3]: [Description]
4. [Need 4]: [Description]
5. [Need 5]: [Description]

Key Insights

Insight 1: [Title]

[Powerful statement about what you learned]

Insight 2: [Title]

[Powerful statement about what you learned]

Insight 3: [Title]

[Powerful statement about what you learned]

Next Steps

Proceed to Formulate Hypothesis to develop your problem statement and solution thesis.

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Last updated: December 17, 2025