Ground Truth: Community Research

Objective

Evaluate findings within your local community by observing issues or interviewing people about problems. Voice notes are mandatory to record questions and responses, serving as verifiable evidence of the discovery process.

Research Activities

Community Observations

[Document what you observed in your community]

Date: [Date of observation]
Location: [Specific location]
Observations:

• [Observation 1]
• [Observation 2]
• [Observation 3]

Interviews Conducted

Interview 1

• Date: [Date]
• Interviewee: [Name/Demographics if anonymous, use descriptors like “Small business owner, age 35”]
• Location: [Where interview took place]
• Voice Note Link: [Link to voice recording]
• Key Questions Asked:
  1. [Question 1]
  2. [Question 2]
  3. [Question 3]
• Key Responses:
  • [Response summary 1]
  • [Response summary 2]
  • [Response summary 3]

Interview 2

• Date: [Date]
• Interviewee: [Name/Demographics]
• Location: [Where interview took place]
• Voice Note Link: [Link to voice recording]
• Key Questions Asked:
  1. [Question 1]
  2. [Question 2]
  3. [Question 3]
• Key Responses:
  • [Response summary 1]
  • [Response summary 2]
  • [Response summary 3]

Interview 3

[Add more interviews as needed]

Evidence Repository

Voice Notes

Upload and link your voice recordings here:

1. Voice Note 1 - Interview with X
2. Voice Note 2 - Interview with Y
3. Voice Note 3 - Community observation

Photos/Videos (Optional)

[Any visual documentation of your research]

Raw Data Summary

Problems Identified

List all problems mentioned during your research:

1. [Problem 1]
2. [Problem 2]
3. [Problem 3]
4. [Problem 4]
5. [Problem 5]

Community Pain Points

• [Pain point 1]
• [Pain point 2]
• [Pain point 3]

Next Steps

After gathering ground truth, proceed to Formulate Insight to identify patterns and themes.

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Last updated: [Date]